Lily + Jae is indie fashion at it’s finest – and I think their fall 2010 collection is gorgeous. Designed and manufactured in Vancouver, Lily + Jae has found a large fan base far beyond our city. While it’s tough to imagine bundling up now, fall will be upon us soon enough! Trends I’m noticing for fall – and am personally very excited about: a definite return to a more tailored shape, plaid, minimalism, and classic silhouettes with a twist. The message in the bottle above, from the Lily + Jae lookbook, “Less is more” really sums up the collection nicely for me – and I think it’s a great approach to life and fashion. There is a definite beauty in keeping things simple.

~Posted by: Amy

1). Let’s Find Some Beautiful Place to Get Lost – available here at 20 x 200

Got an email this morning from the lovely folks at lily & jae – announcing not only their beautiful Spring 2010 collection, but also a contest for bloggers… I was already planning to cover the Spring 2010 line, because it’s gorgeous and made right here in Vancouver – but this made it even more fun for me. It’s been a long winter, and you can find this blog littered with references to the coming sunshine – but now I’m even thinking more specifically about sunny days – elsewhere – wearing one of these adorable dresses… Getting lost, with not a care in the world.

If you’re a blogger and would like to take part in the contest – all you’ve got to do is come up with a fun post sharing the 2010 collection from lily & jae by Feb. 10th and email it to them at info@lilyandjae.com. Their favorite post wins a $200 gift certificate, and your post will be featured on their site.

Click here to see the full collection.

Posted by: Amy

lily + jae – January Sales ~ Vancouver Fashion

Our January sales feature continues with Vancouver designed line lily + jae – their lovely collections are each inspired by a different city. While their latest designs don’t appear to be on sale yet – we had a fun time peeking through the sale section and wanted to share the gorgeous looks we found – all at up to 75% off.

Click here to shop.