April 15, 2010


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Evie Shaffer’s Beautiful Idea
I had one of those moments the other day – I think you know the kind of moment that I’m talking about. When you learn about someone’s idea and you can envision the potential it has – and you say – That. Is. Wonderful. Evie Shaffer’s new project, A Beautiful Idea gave me just that feeling. The kind of feeling that reminds me why I blog, and more specifically why I blog about Handmade.
Evie asks us to imagine one simple thing:
- “What if just 1% of Etsy.com’s 200,000 sellers donated the profits of one $20 item a month?”
- “That’s $40,000 a month.”
The point she’s making is not lost on me. There is enormous potential in the Etsy community to do good. It’s through collective efforts like this that we can help others in a very impactful way. I think when we join together to give – great things happen!
A Beautiful Idea has a simple model that you can read all about here – in short, artists and crafters donate an item, and pledge to donate the money to the chosen charity once this item is sold – the current charity is World Vision.
Do bookmark the shop and sign up for updates via either Facebook or Twitter – I know in time there will be a huge variety of items to choose from.
I wanted to learn more about Evie, her idea, and to find out more about getting involved – I’ve shared her answers below:
Q. (Amy) – A Beautiful Idea is off to a great start, but it must take a lot of your time and energy to maintain and promote it. How do you stay positive and motivated?
A. (Evie) – It is taking a lot of time to get the momentum going, but I can honestly say that is the most rewarding thing I’ve ever done! My heart to see artists collaborate and make a difference in the world is what drives me. The results have been very fulfilling, and I look forward to it growing more and more so we can make an even bigger impact!
Q. (Amy) -There are a lot of great charities out there, what is one that is particularly important to you and why is it important to you?
A. (Evie) – Compassion International. It’s amazing what they are doing not only with child sponsorship, but in training children and families, equipping them to break out of the cycle of poverty. My husband and I sponsor two kids, a girl in India and a little boy in Kenya. My husband recently traveled to Kenya to learn more about Compassion and he also got to meet our sponsored child. It was life-changing to see the difference this program is making in their lives (more here).
Q. (Amy) You have quite a variety of products in your etsy shop. How did you learn how to crochet and craft?
A. (Evie) I love all types of arts/crafts. The difficult thing for me is focusing on one because they all are so fun and interesting! My grandmother taught me to crochet when I was very young. My grandfather painted and also taught us how to paint, and he also had a loom where we created our very own rugs! My mother is also very crafty and taught me to sew and really gave me a love for thrifty/DIY projects! I have her to thank for introducing me to my artistic self. All these people contributed to my love for crafting.
Q. (Amy) You’re a designer, crafter, artist, and mother. What do you do to cope with stress and re-energize yourself?
A. (Evie) Haha! I had to laugh at this one. I think the way I re-energize myself is something different every time. Sometimes it’s with a good book, an art project, time with my husband, even working! Most of all, I rely on my faith and my love for God which drives almost everything I do. Anytime I feel like I’m drowning in responsibility and I feel like I’m not getting enough done, I just have to pause and give myself some perspective. I’m only one person, I can’t do it all. I try to be a good steward of my time and do what’s most important in the time I’ve been given. For me, the most important things are God, my family, and my purpose. Everything else (including a clean house) is up for negotiation!
Q). (Amy) What can our readers to do support A Beautiful Idea?
A). (Evie) If you are an artist, you can join the network. If you love to shop, you can purchase products and know that 100% of your money is going to help someone in need, not to mention getting a great product! Since we are brand new, any and all publicity helps us out so we can keep the momentum going and keep building awareness. That means blogging, tweeting, and sharing ABI with your friends. You can also add a badge to your blog, become a fan on Facebook, and follow us on Twitter.
I hope you’ll join me in supporting A Beautiful Idea! I stumbled upon it via Kyla’s blog (you can read all about her line Kove here, which I blogged about earlier this year).
~Posted by: Amy
Category: Lifestyle |
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Tags: a beautiful idea, evie shaffer